Article 10 Analysis: Stars Re sign for ABs

Analysis of article from Sport Marketing and Management Perspective:

Big signings for the All Blacks includes Kieran Read and Sam Whitelock these two players are very important to the NZRFU and fans of the All Blacks. With both players deciding to re-sign with the side until the 2017 which includes the Lions tour and the Rugby world cup to be held in England. Read who is slowing taking shape as the new Richie McCaw will be a key player in both the Lions tour and the World cup. Both players still fairly young and fit rugby fans throughout New Zealand can look forward to both players continuing to put on the jersey for years to come.

Although we all know that NZRFU would of had to put large amount of money on the table to keep the two players here in New Zealand and stop them from exploring thier options overseas I think it is the correct thing to do. The NZRFU has done the same thing before with Dan Carter and Richie and it seemed to work well with them. Although the contact has no out for Read and Whitelock the NZRFU plans to monitor the players carefully in the years to come.

From a marketing side of things I think the signing is important Read and Whitelock are key men in the side and play with great intent when they are on the field. Crowds come to watch big hits and skill full play and I think both these players provide this. Marketing these two players around the All Blacks is something the NZRFU needs to do.

From a Management standpoint the NZRFU needs to be careful with how they look after the two players in years to come. We want to see the two stars in action at 100% and ready to go so giving them well earned rest may be something they will look at. All in all it is good to see that the players will be committed for at least four more years. I look forward to watching the two stars in years to come.

Article 9: Australia win in india

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Australia upset India with big ODI win   

JOE BARTON

Last updated 08:05 14/10/2013

Getty Images

SHOCK WIN: Australia's bid to become the world's top-ranked one-day nation has started with a 72-run upset win over India.

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Australia's bid to become the world's top-ranked one-day nation has started with a 72-run upset win over India in the series-opening clash in Pune.
Australia dominated the first of seven match-ups between the world's top two ODI nations, which could decide who will be world No.1 at series' end.
After captain George Bailey and powerful opener Aaron Finch blasted contrasting half centuries to send Australia to 8-304 on Sunday, the tourists carefully controlled the Indian innings from the opening delivery.
Chasing 305, which would have been India's highest successful run chase against Australia, the hosts lost early wickets and were always behind the required run rate before being bowled out for 232.
James Faulkner was the pick of the bowlers and finished with 3-47, while Mitchell Johnson (1-38) delivered the vital wicket of dangerman Yuvraj Singh, having him caught behind for just seven.
But the death knell sounded when Clint McKay (2-36) rattled the stumps of India skipper MS Dhoni (19) with 109 runs still required from nine overs, sending the bulk of the 34,745-strong crowd for the exits.


Shane Watson was also effective on the slow-paced wicket, grabbing 2-31, while ending Virat Kolhi's spirited knock of 61 off 85 balls.
Faulkner struck the early blow when he had Shikhar Dhawan (7) caught behind - but the aggressive allrounder celebrated a bit too vigorously and accidentally poked wicketkeeper Brad Haddin in the eye.
 

The Australian vice-captain had to leave the field and was off for 22 overs as he received treatment, but returned late to complete the game.
Earlier, Finch's aggressive 72 off 79 shot Australia off to a pacey start, before his skipper provided a more composed response.
He picking up the pace late to finish with 85 off 82.
Finch repeated his strong form from last Thursday's Twenty20 clash, again providing the backbone for the Australian innings.
The powerful right-hander blasted three sixes and eight fours in his 79-ball innings to propel Australia to an opening stand of 110 with Phil Hughes (47 off 52).
By contrast, Bailey kept the ball on the ground for much of his innings - hitting 10 boundaries - before being caught in the deep off Ravi Ashwin (2-55) when he attempted to put the ball into the crowd.
Glenn Maxwell (31), James Faulkner (27) and Clint McKay (11) added some lusty lower order hitting to push Australia's score past 300 in the dying overs.

Article 9 Analysis: Australia ODI

Analysis of article from Sport Marketing and Management Perspective:

Australia looking to become the number One ranked ODI side started well with a good win against India with the season opener in Pune. With both of the Australian openers starting well and racing to half centuries things started well for the Australian side and things only improved from there. With the Australians ending with a rather formidable total of 304 for the Indians to chase down. However things didn’t seem as easy for the Indians as they started poorly and lost early wickets and from that point onwards they were always behind.

The Australian bowlers were to strong and sharp with the Indian batsman not able to get settled in the middle. With the Australian’s off to a good start it will give them confidence leading in to the rest of the games to be played. It is a seven match series between the two top ODI nations and promises to be an exciting series with both teams wanting to be Number one in the world. With both nations the true power houses of world cricket the cricketing world will be watching to see what unfolds in the weeks to come. With the Australian’s it will be a test of how they bounce back after their embarrassing tour of England in the ashes.

Both the media and players will need to do a good job of marketing themselves over the next few weeks as players will be able to gain contacts from top clubs in the IPL and media will have huge coverage of the event so it’s a great opportunity for them to put themselves forward and make a name for themselves. The management of the event will also be important as player safety will be at an all-time high making sure no one gets hurt on tour by fans or any other possible bystanders. Management of players on tour will also be important that they do not get caught partying and causes any issues in local bars as we have seen before. Marketing this event big name players will be used to draw huge crowds to the events as it may be the last time some people get to see them play live this is a huge draw to grow crowd numbers.

Article 8: Super medials

Super competitor walks away with 20 medals

Last updated 13:00 14/10/2013

VIRGINIA WOOLF/ Fairfax NZ

HEAVY METAL: Super participant Deborah Nesti, of Auckland, with her haul of medals from the South Island Masters Games in Nelson.

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Aucklander Deborah Nesti came to Nelson to mainly compete in the NZCT South Island Masters Games walking races and left with 20 medals.
The nine-day event, based at Saxton Field, finished yesterday with the organisers, Sport Tasman, rating it a success and keen to host the games again in two years.
Ms Nesti, 48, is a Masters Games enthusiast after first taking part in Dunedin last year and again in Whanganui in February.
While race walking is her main sport, she's taken to trying lots of others.
In Nelson she participated in 23 events - nine athletics, four indoor rowing, the cross country walk, half marathon walk, relay walk, 5km walk, 10km walk, table tennis, euchre, the Interislander Quiz Night and 10-pin bowling singles and doubles.
"When I started doing Masters Games I entered three events, then I met this guy who was doing eight or nine, so I thought why not. This time I entered a lot of events."
She said the games had given her the impetus to try a lot of activities and to go to place in New Zealand she hadn't been to previously.
"A lot of people say we have a lovely country, but I had not seen a lot of smaller places."
An accountant who runs her own business, she said: "I like the idea of going away on holiday but still keeping fit."
Most of all she loved meeting so many people and said she was inspired by older people who kept fit.
"I might end up like the man who at 99 was still out there walking, I thought that was great.
"I want to be a great role model to my kids, to show that I am out there doing stuff," she said.
Today the organisers were packing down after the event.
Games manager Rita Merriman said 2400 people had taken part, with half of them from out of town and 40 per cent were first-timers to the masters games.
The games had gone smoothly, with volunteers helping to make it a success, along with good support from sponsors and other businesses.
The Nelson Regional Economic Development Agency would assess the economic benefit and report back next month.
Next year the SI Masters Games will be held in Timaru.
"It's been a fantastic nine days. We're looking forward to doing it again and hoping Sport Tasman is awarded the contract in 2015."

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Article 8 Analysis: Super competitor walks away with 20 medals

Analysis of article from Sport Marketing and Management Perspective:

Aucklander Deborah Nesti Came to Nelson with lots of experience in Masters Games as she has competed a few times before the nelson event. Although her main event is walking she decided this year to compete in 23 events. the events that’s she choose were nine athletics, four indoor rowing, the cross country walk, half marathon walk, relay walk, 5km walk, 10km walk, table tennis, euchre, the Interisland Quiz Night and 10-pin bowling singles and doubles.


Deborah said she had met a man at a pervious Masters games that was entered in to 9 different events and decided that she should give a few new events a go. She did more than give it a go, she managed to win 20 medals out of a possible 23 which is a great achievement for anyone competing in the games. Deborah also said she liked how by entering in the games she was able to travel around New Zealand and see places and smaller towns she wouldn’t have seen without competing. The idea of a holiday and staying fit really appealed to her.

With People such as Deborah around the place the master’s games will continue to grow and be a place for athletes of all ages to compete and have some "competitive fun". From a marketing perceptive people such as Deborah will be a role model to others of her age around NZ to give it a go and get fit. The idea of its never too late to be healthy seems to be a real thing with these games and from their marketing I would agree with that statement. The management of the event was great and everyone seemed to have a great time with no problems with organization of any events. More than half of the people involved in participating in the events were from out of Nelson which is great to see people putting in effort to make their way to such an event.

 
Sports Tasman says they loved the event and would love to host the event again in the years to come. With large crowds coming from out of town to participate in the event it was good for the region as a whole with bars and pubs full up with the Masters having a drink and catching up with old mates and talking about the “old days”. It looks like a great event and one I would like to take part in later on in my life.

Article 7: Winds dry out track

Winds dry out tracks for successful race day

WAYNE POOL

Last updated 13:00 14/10/2013

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Strong winds on the preceding day and evening had dried out Codgers' muddy trails, giving sublime riding conditions for the second round of the Nelson Mountain Bike Club cross-country series which combined with the 2013 South Island Masters Games.
Yesterday's short course multi-lap event used Tantragee Rd to gain altitude for a return to the Brook Valley via many of the free-flowing tracks around Summit Rd area.
Under-17 rider Scott Barr accelerated away from the rest of the field as the mass start of riders jostled for position around the start loop of Andrews' field before heading uphill for the first time.
Barr continued to gradually extend his lead, completing his five laps in 1hr 10min 35sec, 1min 31sec ahead of second place overall Vet 1 rider Edward Kerly.

Arguably the most impressive ride of the day was by one of the oldest competitors, Motueka's Thomas Dunn, who comfortably beat Rangiora rider Charles Barlthrop to win the 70-79 age group. Dunn completed four laps in 1hr 27min, this after completing a full lap as a warmup.
At the other end of the age spectrum, the under-15 boys stuck to each other like glue with only 1min 30sec separating the entire pack and Jake Todd a mere second behind winner Cameron Jones.
Zoe Nathan put in a determined effort in winning the under-15 girls while Mum Jacqui took gold in masters 2 ahead of Jo Anderson.

The largest class of the day, the 40-49 masters 2, saw a tight battle for the top three places between Jake Stowe, Seamus Ryan and Mike Anderson with Jake putting in a strong second lap to take the lead which he never relinquished.
Meg Bichard proved to be the strongest woman of the event, completing six laps in an impressive 1hr 35min to win the senior women's class ahead of Eloise Fry, who claimed the masters 1 title. Diana Bowering completed her three laps in just over an hour to win the masters 3.
Jacob Anderson completed his seven laps with style to take control of the under-19 men, while Oliver Miller showed the same strength to win the under-19 women.
The senior men's winner, Jake Glover, was the only other rider to complete seven laps in a time of 1hr 51min.

In the masters 3, Andrew Scott faded on lap three and was overtaken by Doug Sharland and Tim Bygate in an always competitive class.
Round three of this series will be held on Sharland's Creek trails next Sunday.

Article 7 Analysis: Windy night drys track

Analysis of article from Sport Marketing and Management Perspective:

A strong field of riders met at codgers for the second round of the Nelson Mountain Bike Club cross-country series. Young and old turned out to compete in the event with the south island masters games held at the same time. It was an opportunity for riders of all ages to give the track a go in a competitive environment and test themselves against riders of the same age group. With strong winds blowing the night and day before the event it worked in the riders advantage as the track dried out perfectly and gave riders a good surface to race on.

Riders of the age 70-79 where competing and doing rather well as well with one rider Thomas Dunn came out on top winning the event with an impressive time of 1hr 27 mins. The younger riders under 15 boys were a tight group and only 1min 30sec was the difference between 1st place and the final finisher. With Cameron Jones been the eventfully winner. In the marsters event Tim Bygate managed a come from behind victory on the final lap to overtake Doug Sharland and grab the victory in an always competitive race. All in all the riders did very well and look forward to the next and final meeting at Sharlands creek next Sunday to find an eventful winner.

From a marketing and management point of view i see events like this important to the regions biking community. With nelson been known as a great sporting Town it does not show our bikers in the light some deserve. Some of the riders in this event are highly talented and pay for everything off their own backs. From a marketing perspective I would except they would try and draw larger biking numbers to such events to give people a taste of the ride. Mountain biking it’s a very demanding sport that requires a lot of guts and fitness I believe this could be a marketing tool getting people active is something they could look at doing to get larger numbers. I hope to see a rise in the numbers in these events and the sport to continue to grow in the region.