Analysis of article from Sport Marketing and Management Perspective:
Sonny Bill is looking forward to been a part of the Kiwis in the upcoming world cup. The superstar had some tough decisions to make over the last couple of weeks and is finally glad to have made one even if it was to the expense of Tohu Harris, the Melbourne Storm second rower. With growing pressure to sign back with the Sydney roosters or the NZRU Williams says he is happy to have his medium term future sorted for now. Williams is one of sports most wanted players as he has proven himself time and time again to be a star and a true professional of winning sport.
Williams says the chance to represent the kiwis and too defend the NRL title with the roosters in 2014 proved irresistible. In a perfect world Williams would love to represent the All Blacks again in England in 2015 and defend the world title which the men in black again. Williams also wants to be part of the New Zealand 7s side to go to Rio de Janeiro Olympics. For me this is a huge ask for a player to think he can jump from sport to sport no matter how good you are. Although the thought of winning those events is very important and having a player with William’s class could prove very important.
From a marketing point of view Williams is a marketers dream with amazing sporting ability and looks and charisma to go with it Williams is a perfect fit for anything marketing plow. Williams has a huge profile as one of sport’s most famous faces in Australia and New Zealand with his ability to contribute to more championships he is a great man to have on your side.
From a management point of view i see it as great importance to keep Williams with a clean image and keep him out of the direct eye of the media when he is making a big decision for a player such as William’s he needs to keep a clean image and keep as many people on his side as possible if he wants to reach him goals of returning to different codes come world cup time.
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