Analysis of article from Sport Marketing and Management Perspective:
Australia looking to become the number One ranked ODI side started well with a good win against India with the season opener in Pune. With both of the Australian openers starting well and racing to half centuries things started well for the Australian side and things only improved from there. With the Australians ending with a rather formidable total of 304 for the Indians to chase down. However things didn’t seem as easy for the Indians as they started poorly and lost early wickets and from that point onwards they were always behind.
The Australian bowlers were to strong and sharp with the Indian batsman not able to get settled in the middle. With the Australian’s off to a good start it will give them confidence leading in to the rest of the games to be played. It is a seven match series between the two top ODI nations and promises to be an exciting series with both teams wanting to be Number one in the world. With both nations the true power houses of world cricket the cricketing world will be watching to see what unfolds in the weeks to come. With the Australian’s it will be a test of how they bounce back after their embarrassing tour of England in the ashes.
Both the media and players will need to do a good job of marketing themselves over the next few weeks as players will be able to gain contacts from top clubs in the IPL and media will have huge coverage of the event so it’s a great opportunity for them to put themselves forward and make a name for themselves. The management of the event will also be important as player safety will be at an all-time high making sure no one gets hurt on tour by fans or any other possible bystanders. Management of players on tour will also be important that they do not get caught partying and causes any issues in local bars as we have seen before. Marketing this event big name players will be used to draw huge crowds to the events as it may be the last time some people get to see them play live this is a huge draw to grow crowd numbers.
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