Analysis of article from Sport Marketing and Management Perspective:
Big signings for the All Blacks includes Kieran Read and Sam Whitelock these two players are very important to the NZRFU and fans of the All Blacks. With both players deciding to re-sign with the side until the 2017 which includes the Lions tour and the Rugby world cup to be held in England. Read who is slowing taking shape as the new Richie McCaw will be a key player in both the Lions tour and the World cup. Both players still fairly young and fit rugby fans throughout New Zealand can look forward to both players continuing to put on the jersey for years to come.
Although we all know that NZRFU would of had to put large amount of money on the table to keep the two players here in New Zealand and stop them from exploring thier options overseas I think it is the correct thing to do. The NZRFU has done the same thing before with Dan Carter and Richie and it seemed to work well with them. Although the contact has no out for Read and Whitelock the NZRFU plans to monitor the players carefully in the years to come.
From a marketing side of things I think the signing is important Read and Whitelock are key men in the side and play with great intent when they are on the field. Crowds come to watch big hits and skill full play and I think both these players provide this. Marketing these two players around the All Blacks is something the NZRFU needs to do.
From a Management standpoint the NZRFU needs to be careful with how they look after the two players in years to come. We want to see the two stars in action at 100% and ready to go so giving them well earned rest may be something they will look at. All in all it is good to see that the players will be committed for at least four more years. I look forward to watching the two stars in years to come.
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