Article 8 Analysis: Super competitor walks away with 20 medals

Analysis of article from Sport Marketing and Management Perspective:

Aucklander Deborah Nesti Came to Nelson with lots of experience in Masters Games as she has competed a few times before the nelson event. Although her main event is walking she decided this year to compete in 23 events. the events that’s she choose were nine athletics, four indoor rowing, the cross country walk, half marathon walk, relay walk, 5km walk, 10km walk, table tennis, euchre, the Interisland Quiz Night and 10-pin bowling singles and doubles.


Deborah said she had met a man at a pervious Masters games that was entered in to 9 different events and decided that she should give a few new events a go. She did more than give it a go, she managed to win 20 medals out of a possible 23 which is a great achievement for anyone competing in the games. Deborah also said she liked how by entering in the games she was able to travel around New Zealand and see places and smaller towns she wouldn’t have seen without competing. The idea of a holiday and staying fit really appealed to her.

With People such as Deborah around the place the master’s games will continue to grow and be a place for athletes of all ages to compete and have some "competitive fun". From a marketing perceptive people such as Deborah will be a role model to others of her age around NZ to give it a go and get fit. The idea of its never too late to be healthy seems to be a real thing with these games and from their marketing I would agree with that statement. The management of the event was great and everyone seemed to have a great time with no problems with organization of any events. More than half of the people involved in participating in the events were from out of Nelson which is great to see people putting in effort to make their way to such an event.

 
Sports Tasman says they loved the event and would love to host the event again in the years to come. With large crowds coming from out of town to participate in the event it was good for the region as a whole with bars and pubs full up with the Masters having a drink and catching up with old mates and talking about the “old days”. It looks like a great event and one I would like to take part in later on in my life.