Analysis of article from Sport Marketing and Management Perspective:
Good news Mako Fans utility back Robbie Malneek is back in Mako colours ready for another ITM cup season. The 30 year old vertrin of the game is back from his overseas travels and is ready to do work for the Tasman region in what promises to be a great year for the Makos.
Tasman Chairman Andrew Flexman and the rest of the Tasman region will welcome back Robbie and his vast experience in the game. Robbie has Played 100 first class games for the region he has 73 tasman caps and another 28 with the Nelson Bays side before Tasman entered in to the Air New Zeland cup.
Although Robbie is starting to reach the end of his rugby days with his age starting to become a factor this doesnt seem to be playing a factor in his form on the feild as yet. The 30 year old had one of his best seasons on the rugby feild last year with the makos scoring some great tries and playing a big factor in many of the teams wins. With Robbie playing and feeling as fit as he has in a long time the Makos and the Tasman region will be hoping Robbie can repeat this again in the season to come and hopefully maybe a few more.
In terms of Personal selling Robbie is a great man for the job. Robbie is a well knowen public figure and within the rugby community in the Tasman region and will draw crowds to games to watch him and the Makos play. With Robbie having a part time job at Nelson College Robbie also will promote the game within the schools and will be able to get the young school boys along to the game. Not only is Robbie good with with the youth but with Robbies age he is also well knowen by the older members of the Tasman region and has no problem with communication with them.
It could seem only small and silly to say that general public will come to Mako games to watch a single player however if you think of big name players such as Dan Carter or Richie Mccaw and the crowds the attract all around the world it makes sense. Single players can make a difference in how many people come to watch the games. A big public figure can achieve this as well.
Tuesday, 15 October 2013
Article 3 Analysis :Parker next best thing
Analysis of article from Sport Marketing and Management Perspective:
Joseph Parker is fast becoming New Zealand’s next big sporting act on the world stage. With his convincing second round KO on the weekend he has boxers around the wrold talking about his potential rise to the top. With Sunny-Bill-Williams still on the cards to fight Joesph says he is ready and for him it will be more about it been a money fight rather than anything else as he doesn't see Sunny as a challenge more as a way to make some easy money. With Sunny not looking likely to fight anytime soon he is at risk of getting stripped of his belt.
Parker has his eyes on bigger and better goals however he wants to fight in the USA and China within the next 2 years. For now however it’s a matter of building Parkers profil in New Zealand has big as possible. With Parker likely to have upcoming fights booked for Christchurch, Nelson and Invercargill. After Parkers latest win agasint Afa Tatupu parker could be looking for paydays of 1million dollars in endorsements alone. This is a clearly indication of how well the boxer is doing.
Parkers slow but sure rise to fame is great from a marketing point of view as he is young and very exciting with great power. He is a great athlete to endorse as he has so much growth to do as a boxer and so many fights he isn’t still yet to win. He also has a clean image and is a humble athlete which is what you need from a professional when you are selling your brand through them. New Zealand having had a boxer with the ability of Parker since Tua, it’s good to see boxing in New Zealand is still alive and well and we have a new champion ready to continue our proud boxing history.
I see parker as a great role model and marketing tool for NZ boxing seeing youth like him succeed in the industry shows you that it is possible with hard work and the right attitude I hope Parker goes well and continues on the path he is heading.
Joseph Parker is fast becoming New Zealand’s next big sporting act on the world stage. With his convincing second round KO on the weekend he has boxers around the wrold talking about his potential rise to the top. With Sunny-Bill-Williams still on the cards to fight Joesph says he is ready and for him it will be more about it been a money fight rather than anything else as he doesn't see Sunny as a challenge more as a way to make some easy money. With Sunny not looking likely to fight anytime soon he is at risk of getting stripped of his belt.
Parker has his eyes on bigger and better goals however he wants to fight in the USA and China within the next 2 years. For now however it’s a matter of building Parkers profil in New Zealand has big as possible. With Parker likely to have upcoming fights booked for Christchurch, Nelson and Invercargill. After Parkers latest win agasint Afa Tatupu parker could be looking for paydays of 1million dollars in endorsements alone. This is a clearly indication of how well the boxer is doing.
Parkers slow but sure rise to fame is great from a marketing point of view as he is young and very exciting with great power. He is a great athlete to endorse as he has so much growth to do as a boxer and so many fights he isn’t still yet to win. He also has a clean image and is a humble athlete which is what you need from a professional when you are selling your brand through them. New Zealand having had a boxer with the ability of Parker since Tua, it’s good to see boxing in New Zealand is still alive and well and we have a new champion ready to continue our proud boxing history.
I see parker as a great role model and marketing tool for NZ boxing seeing youth like him succeed in the industry shows you that it is possible with hard work and the right attitude I hope Parker goes well and continues on the path he is heading.
Article 2 Analysis: Kieron Fonotia
Analysis of article from Sport Marketing and Management Perspective:
kieron Fonotia is playing fantastic for the Tasman Makos this season the center is in his 3rd year of ITM cup for the makos and is now becoming the backbone of the Tasman backline. The midfielder is strong and runs the ball with great intent and always is a threat to defensive sides throughout the ITM cup. Kieron Fonotia will be the first to agree that in previous years his fitness and lack of keeping up with general play has let him down. Kieron Fonotia says his stint with the Crusaders early this year as part of the wider training group has help him out to get to a fitness level where he is able to not only keep up with the play but dominate.
I think that Kieron Fonotia play has been helped with great players around him such as Tom Marshall and Marty Banks who are playing well themselves it is much easier to play well when players around you are feeling success as well. Kieron Fonotia quoted "Playing with Tojo [Marshall], he makes my job a hell of a lot easier, just talking me through stuff." Which is a great sign for the Tasman management and coaches that a 12, 13 pairing feel so comfortable around each other?
With players such as Fonotia playing well and holding the Tasman backline in shape it is also helpful from a marketing point of view as fans come to watch a winning side that is playing well and scoring lots of points which the Tasman side is doing. Fonotia is a big part of this success he ability to break the line and create space for the players around his this season has been something Tasman has needed in the 13 jersey. Going in to the semi-finals we will need players such as Fonotia to continue the form they have been playing with in to the final two games.
Winning the championship with a huge deal for this Tasman side as it will allow the union more money and greater support for our small union. I hope that Fonotia will get picked up by a super rugby union and get a chance to play a higher form of rugby. However with so much success with our Tasman players other union throughout NZ will be wanting our local players and pay big money for them. I hope to see our local players stay loyal to Tasman and play their ITM cup rugby for Tasman.
kieron Fonotia is playing fantastic for the Tasman Makos this season the center is in his 3rd year of ITM cup for the makos and is now becoming the backbone of the Tasman backline. The midfielder is strong and runs the ball with great intent and always is a threat to defensive sides throughout the ITM cup. Kieron Fonotia will be the first to agree that in previous years his fitness and lack of keeping up with general play has let him down. Kieron Fonotia says his stint with the Crusaders early this year as part of the wider training group has help him out to get to a fitness level where he is able to not only keep up with the play but dominate.
I think that Kieron Fonotia play has been helped with great players around him such as Tom Marshall and Marty Banks who are playing well themselves it is much easier to play well when players around you are feeling success as well. Kieron Fonotia quoted "Playing with Tojo [Marshall], he makes my job a hell of a lot easier, just talking me through stuff." Which is a great sign for the Tasman management and coaches that a 12, 13 pairing feel so comfortable around each other?
With players such as Fonotia playing well and holding the Tasman backline in shape it is also helpful from a marketing point of view as fans come to watch a winning side that is playing well and scoring lots of points which the Tasman side is doing. Fonotia is a big part of this success he ability to break the line and create space for the players around his this season has been something Tasman has needed in the 13 jersey. Going in to the semi-finals we will need players such as Fonotia to continue the form they have been playing with in to the final two games.
Winning the championship with a huge deal for this Tasman side as it will allow the union more money and greater support for our small union. I hope that Fonotia will get picked up by a super rugby union and get a chance to play a higher form of rugby. However with so much success with our Tasman players other union throughout NZ will be wanting our local players and pay big money for them. I hope to see our local players stay loyal to Tasman and play their ITM cup rugby for Tasman.
Sunday, 13 October 2013
Artical 2: Fonotia
Centre of excellence is Tasman backbone
WAYNE MARTIN
Last updated 13:00 10/10/2013
APPRECIATES HARD WORK: Kieron Fonotia.
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Kieron Fonotia has finally learned to appreciate the value of genuine hard work.
In a rugby context, the bullocking 108kg Tasman centre has been part of the Makos' setup since 2011, and while there's always been clear evidence of his ample talent and potential, he admits there have been occasional form issues.
That's all changed this season.
Along with his talented midfield partner Tom Marshall, he's become the key midfield component in Tasman's spectacular ITM Cup rugby championship success. And Fonotia's been quick to identify the reason for his own impressive form this season.
"Consistency has always been my biggest issue throughout the years, so it's been a big work-on for me," he said.
"I've put the finger on [the fact] that my fitness has probably never been up to scratch and this year it has."
A member of this year's Crusaders Knights team, Fonotia credits a gruelling pre-season as part of the Crusaders' extended training squad as a key factor in his rugby renaissance.
With Crusaders' trainer Mark Drury cracking the whip, Fonotia has emerged a much more reliable and damaging player.
"It was probably the hardest thing I've ever experienced in my life. All my coaches have pointed out that fitness has been an issue, but I seem to have it under control this year. Everything [the Crusaders] did, we did, so it was pretty tough work.
"I'm enjoying it a lot more this year as well, you know, keeping up with the play."
The 25-year-old centre's key role this year has been to bend or break the opposition's defensive line and to create opportunities for pacey wingers James Lowe and Mitchell Scott, and fullback Robbie Malneek. There's ample power in his frame, which constantly varies between 105kg and 108kg, and he's enjoying the rewards.
"I'd rather play at this weight than 100kg, it gives me a bit of confidence in myself."
Last Sunday's win over premiership team Taranaki confirmed a home championship semifinal for the Makos in what has already been the province's most successful season in their brief eight-year history. So far this year, they've won seven of their nine games, including last week's record-breaking 64-28 win over premiership team Waikato.
"It was a pretty awesome feeling," said Fonotia of the Makos' eight-try demolition of Waikato at Trafalgar Park. "Everything we did sort of paid off and everyone [had] the same mindset of running hard and those offloads . . . it was more about not pushing passes, it just happened."
Even Sunday's scratchy win over Taranaki in New Plymouth, with Fonotia and Marshall both starting off the bench, provided a positive insight into the team's development.
"That's the difference between this Tasman team and the one I've been in the last few years, we're winning those [games] when we're playing ugly, so that's always a good sign."
Barring injury, the Fonotia-Marshall combination will undoubtedly be restored for Sunday's final regular season match against Manawatu in Blenheim.
"Playing with Tojo [Marshall], he makes my job a hell of a lot easier, just talking me through stuff."
With currently fifth-placed Manawatu's hopes of a semifinal berth dependent on them beating Tasman and Counties-Manukau beating fourth-placed Southland, Fonotia said there would be no complacency in the Makos' camp.
"They're tracking pretty well after that big [72-7] loss to Canterbury, so we'll be taking them really seriously and looking to put them to the sword and carry some form into the semifinal.
"I've never gone into a game thinking I'm going to lose, but I reckon we should get the job done if we play like we know we can."
Tasman's first-ever home semifinal has suddenly also brought the prospect of hosting a home final into focus, although Fonotia said no-one was daring to think too far ahead.
"It's obviously at the back of the mind, but you do take one game at a time.
"This year, I've never really looked past the team we're playing that week."
That means Manawatu at Lansdowne Park on Sunday as Fonotia contemplates his 31st appearance for the province and an opportunity to add even more gloss to an already memorable campaign.
Thursday, 11 July 2013
Article 1: Mako Man
Artical one: Malneek back in Makos jersey
Sports Code: Rugby
Sourse: WAYNE MARTIN Nelson Mail
Date: 07/05/2013
However, unexpected contractual issues ended his overseas involvement.
Malneek is expected back in Nelson within the next week after he officially agreed to terms with the Tasman union on Friday.
According to Tasman chief executive Andrew Flexman, the union was delighted to have the 73-game veteran back on board.
Malneek achieved the significant milestone of 100 provincial games last season after he had previously represented Nelson Bays 28 times.
"It's a real boon for us because Robbie has always been, in my opinion, a consummate Makos man," Flexman said.
"To Robbie's credit, he's always been very loyal to the jersey. I know he's very keen on attempting to be the first ever guy to actually play 100 games for the Makos.
"Depending on how he goes this year and gets plenty of game time, who knows - Robbie's still young enough to probably have another couple of years in him and he may well achieve that feat which I think would be richly deserved."
Malneek also holds the Tasman union's tryscoring record at 19.
And it's that attacking potential, and his versatility, that should again make him a key component of Tasman's backline.
"He gives that versatility across wing, fullback and backup 10 to Crippsy (Hayden Cripps) which is important for us so in that regard he's significant and coming off the back of what I think was probably the best rugby he's played for us last year after coming into the season fit and ready to go."
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